lego marketing

tv advert 
newspaper  
merchandise
posters
happy meal toys
sticker book

Synergy
https://www.youtube.com/watch?v=0EqtEPrO5Z4

   summer london film festival

horizontal and vertical integration

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. 

  1. Vertical integration the combination in one firm of two or more stages of production normally operated by separate firms.

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