lego audience

lego movie is a ua age rating
the primary audience is young kids who play with lego.
the secondary audience is adults who play lego with their kids or adults who are feeling nostalgic

lego movie attracts young kids because they  love playing with lego and would like the lego theme and setting of the film

lego movie attracts parents who played with lego when they where kids because the theme and settings may bring back memories of their childhood and make a nice scenario

lego movie attracts young adults because they may want to relax a bit and have some fun or get a bit bored of watching intense action movies or boring  movies

lego movie attracts both genders like boys get attracted by the action and emit but on the other hand girls get attracted by the secondary character called wild style and the unicorn