ITV FACT FILE
number and names of TV channels
- 1.1ITV
- 1.2ITV2
- 1.3ITV3
- 1.4ITV4
- 1.5ITVBe
- 1.6CITV
- 1.7ITV Box Office
- 1.8ITV HD
By developing and managing the rights to content, ITV is able to maximise the value of its programme brands across a range of revenue streams, making ITV a more balanced business and enabling it to drive value from different revenue models.
This, and the duality pro/con list needs completing for your exam revision notes.
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